In October 2019 TikTok users of colour called for better representation on the For You page, where users go for recommendations and new tailored content. This isn’t the first time TikTok’s algorithm has been accused of racial bias. TikTok’s algorithm will think it is creating a personalised experience for you, but actually it is just building a filter bubble – an echo chamber where you only see the same kind of people with little awareness of others. “The platform is very appearance driven, and therefore collaborative filtering can lead to very appearance specific results even if the profile picture is not used by the system,” says Faddoul. "Users who follow account A also follow account B, so if you follow A you are likely to also want to follow B." And this has the potential to add unconscious bias into the algorithm. ![]() ![]() ![]() "Our recommendation of accounts to follow is based on user behavior," says a spokesperson from TikTok.
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